If you think network marketing is not akin to business marketing then you aren't really sure what the idea behind Multi-level Marketing really is. Marketing, when broken down to the nitty gritty, is finding out what your customers want and then developing a plan to let them know you have what they need to solve their problem. Like Gary Halbert, some say the greates copywriter ever, used to say, "The most important thing in business is to have a starving crowd and then give them what they want to satisfy their hunger.
Network marketing is like this. You find out what hot buttons get a person interested in the business and then you push those buttons to get them involved. Like business marketing, you are finding out what the person wants and then showing them how your business model can make it happen.
One of the hardest parts of network marketing is developing the good leads that you can convert into money making members of your organization. There are a lot of ways to develop mlm leads so that you can pitch them and then bring them on board. One of the new lead generation tactics is to start using the internet to develop a warm list of prospective members. This is even easier now that Google is helping to target local searches. You can now optimize a page for making money in your city and the result will come up higher in the serps than other make money sites that are across the country.
You can use your website now to build a list of local people who are much easier to convert because it is easier to meet with them in person.
Friday, June 12, 2009
Network Marketing Leads
Finding great network marketing leads requires that you have an idea of what it is you want to get accomplished when you are looking for a lead. You don't want to sign all people who are going to just sell soap or cosmetics to their friends. These people are good to have in your organization so you have a varied structure but they will not make you big money. The ones who will make you the money you deserve and desire are the ones who will build a business for you. These people are the ones who are looking for a business that will take over their full time employment.
They are looking for an opportunity that will allow them to work hard for a few years and then not worry about the day to day work required to build a business. They want to find enough high power people for their direct downline that will expand their organization.
So what does this do for you? It allow you to have the kind of business these people are building because they are below you. A great way to find these kinds of people is with a email sequencer. MLM email leads can be very beneficial if you have the proper lead up to the pitch.
The idea is you capture their names and emails and then start building a relationship with them. After a while they trust you and you can then pitch them on your opportunity.
They are looking for an opportunity that will allow them to work hard for a few years and then not worry about the day to day work required to build a business. They want to find enough high power people for their direct downline that will expand their organization.
So what does this do for you? It allow you to have the kind of business these people are building because they are below you. A great way to find these kinds of people is with a email sequencer. MLM email leads can be very beneficial if you have the proper lead up to the pitch.
The idea is you capture their names and emails and then start building a relationship with them. After a while they trust you and you can then pitch them on your opportunity.
Tuesday, May 5, 2009
How To Convert Leads
When you have someone who you think will be a good candidate to bring into your business the next thing to do is determine how to get them interested in your program. The best way to do that is to see things through their eyes. What is it they want? What do they want to do to get there?
So how do you find out what they want? You ask them.
As you are pitching them about your plan you must be listening to what they have to say. Don't spend all your time talking you also want to spend a lot of time listening. It is important they understand your plan but people always would rather talk about themselves than they would listen to some else go on and on and on.
You should spend more time listening than talking when you are trying to convert because people like it when somone listens to them. If you listen you develop a rapport with the person. This rapport goes a long way when you try to get them to sign up because people are much more likely to do busines with some one they like.
So how do you find out what they want? You ask them.
As you are pitching them about your plan you must be listening to what they have to say. Don't spend all your time talking you also want to spend a lot of time listening. It is important they understand your plan but people always would rather talk about themselves than they would listen to some else go on and on and on.
You should spend more time listening than talking when you are trying to convert because people like it when somone listens to them. If you listen you develop a rapport with the person. This rapport goes a long way when you try to get them to sign up because people are much more likely to do busines with some one they like.
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